I recently found an article on the NY Daily News in my rss feed. When I clicked through to the site on my phone, I found a decent website and simple mobile ad at the bottom of the screen.

I like several things about this ad.

- It’s simple.

- It doesn’t take up a lot of screen space.

- It’s interactive and dismiss-able.

The last two points are of particular importance. From a users point of view, I appreciate the ability to make the ad go away. From an advertiser’s point of view, the ability to dismiss the ad is a way to give the user incentive to look ad the ad. As long as the ads stay small, this seems to be a tolerable mobile advertising solution.